Creative Led Growth.
Paid Social
I create and scale ad systems that drive profitable new customer acquisition, powered by performance data, financial insight, and standout creative.
Featured campaign
RIFT · Sold out 1,500 cap on debut
1,500
Tickets
9.4×
ROAS
£3.10
CPA
RIFT












Journal · Ecommerce Growth

Journal · Events Marketing
Journal · Paid Search

Journal · Ecommerce Growth

Journal · Events Marketing
Journal · Paid Search

About Mason & Co.
I'm building the next generation of ambitious brands.
More about meI bridge the gap between marketing and finance, combining creative excellence with financial discipline to scale brands profitably.
I think like an operator, not an agency.
Every strategy, ad and campaign is built around commercial performance, driving sustainable growth across the ecom ecosystem.
For brands serious about long term value, not short term spikes.
Creative Led Growth.
I create and scale ad systems that drive profitable new customer acquisition, powered by performance data, financial insight, and standout creative.
Commercial Efficiency Meets Intent.
I capture high intent demand with paid search strategies engineered to protect margin, optimise acquisition costs, and maximise return on ad spend.
Built To Convert & Scale.
I design and build high performance Shopify stores engineered to convert traffic into revenue, fast, beautiful, and built around your brand.





Who Am I?
I'm a freelance performance marketer with 5+ years of hands on experience, both agency side and independently. I've run paid media for some of Europe's biggest brands, from leading UK supplement companies to one of the country's largest care home groups.
But what I love most is working with the underdogs, the ambitious small and mid size brands where every lead, every sale and every percentage point of ROAS genuinely moves the business.
My mission is simple: deliver ambitious growth with real profitability, for brands ready to win.
Helping ambitious businesses grow profitably across the UK, US and EU.
Across active brands and live ad accounts on Meta, Google, TikTok and Amazon.
My clients grow by an average of 40% each year through full funnel strategies that combine creative excellence, marketing performance, and financial insight.
No juniors, no account managers, you work directly with me on every campaign, every day.
Every campaign, creative and decision is rooted in profit and measurable business impact.
Trusted by founders who value transparency, speed and a genuine partnership over fluff.



Start with a free audit of your current campaigns. No obligations, no sales pitch, just honest feedback on where you're leaving money on the table.